Haven
Haven is a Calgary-based medical company looking to promote its office to a primarily male audience. The visual direction needed to feel masculine and confident while maintaining the polished, premium experience expected from a healthcare brand.
The identity was carried across internal documents and external advertising, creating a consistent look across both everyday communication and public-facing promotion.
Qualitech Inspection
Qualitech Inspection was created as a subsidiary of an established parent company. The new identity needed to stand on its own while maintaining a recognizable connection to the larger organization.
A complementary brand direction was developed using shared visual cues, creating continuity between the two companies without making them feel interchangeable.
Sloth Records
Sloth Records is a Calgary-based client looking to extend its identity into a branded merchandise line.
A collection of merchandise graphics was developed to feel wearable, expressive and connected to the personality of the brand—even when the logo wasn’t centre stage.
Sofa King
Sofa King was a self-directed branding experiment created without a formal client brief or overly serious intentions (obviously).
The project offered room to lean into the playful name and explore a bold visual identity purely for the fun of making something memorable.
Groove Low
Groove Low is an upcoming golf brand looking to bring a little more personality, and a little less seriousness to the game.
A series of playful logo variations was developed to give the brand a flexible visual voice, combining familiar golf references with a more relaxed attitude.
