Packaging Design System
Rviita’s growing product line required packaging that could accommodate more than eight unique flavours while still feeling like one recognizable family. A scalable design system was developed to keep the hierarchy, bilingual content and visual structure consistent across every pouch.
Each package was created in accordance with Health Canada guidelines and prepared in collaboration with external printing partners. This included managing detailed regulatory content, production requirements, colour consistency and final artwork across multiple flavours and markets.
Razilience Launch
The launch of Razilience Raspberry Lemonade required more than a new package. A complete marketing plan was developed to introduce the flavour consistently across every customer touchpoint.
The launch included packaging, social content, paid advertising, in-store promotion and out-of-home materials. Product renders and a distinct campaign style helped build excitement while keeping the new flavour connected to the broader Rviita brand.
Social Media and Paid Advertising
Product renders provide a flexible foundation for creating content quickly without requiring a new photoshoot for every campaign. A growing library of reusable assets was developed to support seasonal promotions, product announcements and paid advertising.
These renders can be adapted across formats and campaigns while maintaining consistent lighting, packaging and brand presentation. This created a faster, more scalable approach to producing digital content.
Retail and Sales Materials
Rviita’s retail presence extends beyond the packaging itself. Shelf wobblers and other point-of-sale materials were developed to capture attention in the aisle, introduce new flavours and communicate key product benefits quickly.
Supporting sales materials were also created for representatives across Canada, giving the team clear and consistent tools for presenting the product to retailers and supporting new distribution opportunities.
Costco Retail Packaging
A nine-pack retail box was developed for a national Costco program, bringing multiple Rviita flavours together within one high-impact package. The project involved working directly with the Costco team, navigating retail requirements and preparing bilingual, production-ready artwork.
The finished product was distributed to more than 200 Costco locations and helped increase overall sales by more than 200% compared with the previous Costco program. Supporting product renders were also created for Costco’s online listing.
