Webinar Content and Promotion
Nurish’d regularly hosts educational webinars designed to make complex health topics feel approachable. For its Gut Health and Weight Management webinar, the goal was to build awareness while creating a clear path from initial interest to registration.
A complete promotional campaign was developed across social media, email and the webinar registration page. Each piece worked together visually and helped turn detailed health information into accessible, engaging content.
User Journey Mapping
Nurish’d serves two primary types of users: those looking for meals and nutrition support, and those seeking dietitian-led health services. Because these needs can overlap, understanding why someone has arrived is essential to directing them toward the right experience.
User journeys and conversion flows were mapped to clarify each path, reduce confusion and make the next step more obvious. This thinking helped shape how services are introduced throughout the website and product experience.
Email Marketing and Automated Flows
Email plays an important role throughout the Nurish’d customer experience. Hundreds of individual emails and automated flows have been created to support promotions, onboarding, abandoned checkouts, reorders and long-term customer retention.
Each email balances helpful information with a clear next step, while maintaining a consistent experience across different audiences, services and stages of the customer journey.
Product UI and Development Support
As the Nurish’d platform has expanded, its interface has needed to support new services and increasingly complex user journeys. The goal has been to keep that experience feeling simple, even when the system behind it is not.
Updated UI concepts, dashboard experiences and reusable interface patterns were developed alongside the product team. These designs helped translate evolving requirements into clear, practical experiences that could be carried into development.
SEO Marketing Pages
Because Nurish’d handles sensitive health information, its HIPAA-compliant platform is intentionally protected—great for privacy, but not ideal for helping new customers discover the company through search.
To solve this, I helped create a separate public-facing marketing website and designed a flexible system used across more than 10,000 SEO-focused pages. This allowed Nurish’d to target specific health needs, services and locations while keeping the experience consistent and easy to navigate.
Investor Website
Nurish’d also required a dedicated website for investors and potential partners. The goal was to communicate the company’s platform, services and growth story in a format that felt clear, credible and easy to explore.
The investor experience was designed to organize complex business information into a polished digital presentation while remaining visually connected to the broader Nurish’d brand.
