The Hi-Tops "Waking Up" Music Video
Created for a friend’s band, Waking Up was designed and creatively directed from concept through production. The project brought the song to life through a visual style built around its tone, rhythm and personality.
With a full music video comes a lot of moving pieces. Flexible design systems were created throughout production, making it easier to adjust scenes, timing and visual elements as feedback came in. It was a valuable lesson in designing motion at scale—without every small revision turning into a very large headache.
